Hi! I’m Maya Weatherall!
If you told me eight years ago I'd be running a social media management company, I would have laughed. I came to this work with a film and communications degree and a passion for storytelling, not a marketing playbook. But when the Executive Director from Black Girl Magic said she needed help with social media, everything clicked for me. That moment turned into MSW Films LLC, and I haven't looked back since.
Over the past 8 years, I've had the privilege of working with some incredible organizations: Roots Ethiopia, Badgerland Girl Scouts, Milio's Sandwiches, Group Health Cooperative, Black Girl Magic, and Palms Pharmacy. Nonprofits, local businesses, personal brands, healthcare. No two clients are the same, and that's exactly how I like it.
I hold certifications in Social Media Marketing (HubSpot) and Google Digital Marketing, but honestly? The real education came from being in the trenches with real brands, building real audiences.
I believe every business has a story worth telling. My job is to ask the right questions, find that story, and show up consistently so your audience never has to wonder if you're still there. Social media doesn't have to feel overwhelming, not when you've got the right person in your corner.
How I Work
Understanding
I don't post for your business until I actually know it. Every strategy starts with learning what makes you, you, so your community feels like it belongs to your business, not like it was copy-pasted from a template.
Partnership
You're not doing this alone anymore. When it's handled, it's actually handled, so "ugh, I have to post something real quick" turns into "I actually have something worth sharing today."
Excitement
Social media should feel like something you get to do, not something you're behind on. My job is to hand you back that feeling, plus make your community feel it too.
